da doce: YouTube star iShowSpeed may have a future with AC Milan after Zlatan Ibrahimovic 'signed' him to the club's Futuro team for the 2024-25 campaign.
da premier bet: Article continues below
Article continues below
Article continues below
AC Milan launch publicity stunt with streamerIbrahimovic signs iShowSpeed to a contractRossoneri's popularity growing in United StatesWHAT HAPPENED?
AC Milan legend Ibrahimovic, who is now a senior advisor at the Serie A giants and an operating partner of their parent company, met with the streamer at San Siro before the pair travelled through the city centre to the club's new store.
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The meeting between Ibrahimovic and the streamer was broadcast live on YouTube, but an Instagram Reel was shared by the Swedish former striker of the pair talking in the shop. The two are locked in mock negotiations over iShowSpeed's contract, in which he asks for a €750,000 (£630,000/$812,000) weekly wage, with a significant bonus on top for every goal.
THE BIGGER PICTURE
The publicity stunt ends with Ibrahimovic pulling out a contract which the YouTube star ends up signing to make the partnership with the Rossoneri official. The gimmick is an attempt to capitalise on Milan's growing popularity in the United States, which has increased dramatically since Christian Pulisic was signed from Chelsea last year.
Getty ImagesWHAT NEXT FOR AC MILAN?
Milan are preparing for the new season under new coach Paulo Fonseca. They hope to challenge for the Serie A title after finishing second last term – 19 points behind champions and fierce rivals Inter.